Building a Holistic Brand
Content Strategy
Finding the Voice
Design of a brand starts with the discovery of its true essence. I begin with a deep conversation with the client about their voice, values, and story. Thorough questions uncover what the brand is really about and who it's really for.
Focusing on Audience
Meaningful brands are like a lighthouse. They call in their intended audience without much effort. I dig into who the users are and what they care about, to then create messaging that resonates and builds connection.
Collaborating with Design
This is where things can get messy. Sketches are made, edits are implemented, low fidelity designs get thrown into piles of ‘yes’, ‘maybe’ or ‘absolutely not’.
Delivering Something Beautiful
Content is almost never one-and-done, but once a brand’s true voice is found, it becomes easy to build and scale the rest of the product's story. I believe in handing over a brand that feels both stunning and seamless.
